Monthly Archives: February 2020

SEO and How To Play the Game

Honestly, Noble’s argument in this book did not surprise me in the slightest. I say this because in all the freelancing and copywriting I’ve done for companies and their blogs, making sure you’re on the first page without paying for … Continue reading

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When The Tool is No Longer Neutral

We have all heard of the notion that a tool is innocent and neutral, and if someone does anything that is considered bad with it, then it is the responsibility of the person alone; it has nothing to do with … Continue reading

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The Digital World and Propaganda

It is not difficult to envision that the general public opinion is heavily influenced and even triggered by the content that is accessible online. Inaccurate information, especially ones that are used for a political purpose tends to mislead people. The … Continue reading

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Not So (Hidden Bias)

In Algorithms of Oppression, Noble showcases exactly how powerful and sometimes hurtful algorithms can be if used in the wrong hands. In an age that is seen to be constantly changing and developing for the future, the ideals and concepts … Continue reading

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Google Is as Rational as Humans

I knew I wouldn’t be able to look at Google the same way after reading this book, but I didn’t expect it to be this deeply systemic, pervasive, and quantifiable. Every screenshot Safiya Noble presents in Algorithms of Oppression: How … Continue reading

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Read Receipts: Umoja’s Take on Google’s Algorithms

In everyday colloquialism ‘showing receipts’ refers to when to prove a point, the individual comes ready with screenshots, videos, and images and in ” Algorithms of Oppression: How Search Engines Reinforce Racism” Noble Safiya Umoja does just that as she … Continue reading

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The Reality of the Corporate Digital Age: So Much for the Cyber Utopia

Safiya Umoja Noble’s deep dive into the reality of corporate America’s takeover of the internet, particularly search engines and Alphabet/Google’s empire, serves up the truth in Algorithms of Oppression: How Search Engines Reinforce Racism. Her ability to track how consumer … Continue reading

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